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About Us
About Us
Generation5, an Adenyo company, is well recognized by data analysts, researchers and marketing professionals as the most reliable source for detailed consumer data and predictive analytics. Large and mid-sized organizations throughout North America turn to Generation5 when they need to identify potential customers, analyze and predict consumer behaviour, and support strategic business decisions. For more information about Adenyo, please visit: www.adenyo.com

Our business is making the best customer predictions on the market—specific, actionable information about your customers that you can immediately use to increase the effectiveness of your marketing and branding. Whether you need to quickly improve an upcoming marketing campaign or make a crucial strategic branding decision, Generation5 has a solution for you. We provide both standard and customized customer predictions, analytics, and prediction-driven marketing solutions.

Using existing data and your own existing market research or customer information, we are able to help you target the right customer at the right time and in the right place for acquisition, retention, or up-sell. Our predictions of purchase potential, shopping behavior, and customer attitudes allow you to more effectively target your customers and produce higher response rates and sales—and ultimately, higher profitability.

At the core of Generation5’s solution is a proprietary technology for automatic prediction. Our mathematics laboratory has invested 10 years of intense research in the development of machine learning algorithms that are faster than traditional modeling techniques. Where predictive models typically use the same equation for all predictions, Generation5 generates a local, precise calculation for every prediction point. The result is dramaticaly higher accuracy at the fraction of time and cost of standard analytics.

What We Offer
We build the largest, most up-to-date, detailed, and accurate customer predictions and segmentation systems in North America. Specifically, our products and services achieve much higher response rates and large-scale results than other methods available.




Delvinia Digital MOSAIC
Friday, May 09, 2008
Generation5 helps Marketers understand Canadians’ use of Digital Technology.
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